Teletoon goes to Wars

Teletoon has launched a special presentation titled 'May the 4th Be With You' celebrating the release of its broadcast of Star Wars: Clone Wars Volume II (Chapters 21-25). The net will be the exclusive Canadian broadcaster to air this highly anticipated sequel. This 90-minute animated episode is meant to serve as a lead-in to the much-anticipated release of the feature film Star Wars Episode III, which will strike theatres May 19. George Lucas hand selected animating genius Genndy Tartakovsky to create Star Wars: Clone Wars, and the first instalment of the series won an Emmy in 2004. During its March 2004 premiere, Star Wars: Clone Wars (Volume I) ranked as the net's number one show with teens 12-17 and boys 12-17, and amongst Teletoon's top three with males 2+, according to Nielsen Media Research.
The series will air in the Detour block, which is aimed at teens and adults. Teletoon is hoping to attract a broad demo of animation fans for the special. Both male and female viewers aged 12 to 34 are expected to tune in. The show will air Wednesday, May 4 at 10 p.m. Two promotions will push the franchise. Teletoon will partner with Hasbro Canada April 18 to May 8 for a Web contest at http://www.teletoon.com; and with Energizer Max Batteries May 8-29 for a two-pronged online trivia challenge - one for younger kids at teletoon.com and one for older audiences at http://www.thedetour.ca.
By Staff 
April 7, 2005

Teletoon has launched a special presentation titled ‘May the 4th Be With You’ celebrating the release of its broadcast of Star Wars: Clone Wars Volume II (Chapters 21-25). The net will be the exclusive Canadian broadcaster to air this highly anticipated sequel. This 90-minute animated episode is meant to serve as a lead-in to the much-anticipated release of the feature film Star Wars Episode III, which will strike theatres May 19. George Lucas hand selected animating genius Genndy Tartakovsky to create Star Wars: Clone Wars, and the first instalment of the series won an Emmy in 2004. During its March 2004 premiere, Star Wars: Clone Wars (Volume I) ranked as the net’s number one show with teens 12-17 and boys 12-17, and amongst Teletoon’s top three with males 2+, according to Nielsen Media Research.

The series will air in the Detour block, which is aimed at teens and adults. Teletoon is hoping to attract a broad demo of animation fans for the special. Both male and female viewers aged 12 to 34 are expected to tune in. The show will air Wednesday, May 4 at 10 p.m. Two promotions will push the franchise. Teletoon will partner with Hasbro Canada April 18 to May 8 for a Web contest at http://www.teletoon.com; and with Energizer Max Batteries May 2-29 for a two-pronged online trivia challenge promoting the release of Star Wars Episode III – Revenge of the Sith – one for younger kids at teletoon.com and one for older audiences at http://www.thedetour.ca.
Note:  This item has been edited from the version originally published on April 7, 2005 in order to incorporate a correction published in Media in Canada on April 14, 2005.