Corus Entertainment’s The New Country 95.3’s free country music concert is back for a third season. Along with sister companies Max Trax Digital Music and CMT Canada, New Country is organizing Maple Lodge Farms Canada Day Jam. The fest begins at noon on Friday, July 1 at Sunnyside Park in Toronto and features, in addition to the concert, a midway, a petting zoo in the Family Fun Zone with YTV’s Weird on Wheels on hand and an evening fireworks display at Ontario Place.
Apart from presenting sponsor Maple Lodge Farms, space is still available for other advertiser involvement. The rain-or-shine event runs from noon until 9 p.m. Last year’s event brought together more than 100,000 country music enthusiasts.