For the folks at Toronto-based Cortex Publishing, big is beautiful. On July 29, Beautiful, a brand new women’s health, fashion and lifestyle magazine for the size 14+ market, hits newsstands across North America. It promises ‘Vogue-style’ fashion spreads and size-positive editorial. According to a news release, the pub is the place for the fashion and beauty industries to demonstrate their acceptance of the full-figured woman as a fashion icon.
Beautiful will be published bi-monthly as separate Canadian and U.S. editions with a cover price of $5.95 in each currency. Three issues are on tap for 2005 with six slated for 2006. Beautiful‘s primary target readership is women 25-44 with a personal income of less than $24K up to $44K. A one-time, full-page ad runs $8,750 in Canada (guaranteed rate base of 50,000) and Us$25,950 in the U.S. (guaranteed rate base of 200,000). Requests for complimentary copies of the premiere issue can be fulfilled on their Web site.
www.beautifulmagazine.net
