Gillette, Much ring up promo

Tapping into the popular new ad opp trend, ringtone sponsorship, Gillette is working with CHUM Interactive to promote TAG body spray for men. Starting on May 16 at www.muchmusic.com, users will be able to download a free Tag ringtone from the MuchShop located at www.shop.muchmusic.com. Tag has partnered with MuchMusic.com to offer users one of 5,000 free Tag ringtones that can be downloaded to users' mobile phones, literally putting the Tag brand in the back pockets of consumers across Canada. The cost to the consumer is generally $2 per ringtone, but in this case, Gillette covers the bill (the company gets a discount for purchasing in bulk.)
By Staff 
May 12, 2005

Tapping into the popular new ad opp trend, ringtone sponsorship, Gillette is working with CHUM Interactive to promote TAG body spray for men. Starting on May 16 at www.muchmusic.com, users will be able to download a free Tag ringtone from the MuchShop located at www.shop.muchmusic.com. Tag has partnered with MuchMusic.com to offer users one of 5,000 free Tag ringtones that can be downloaded to users’ mobile phones, literally putting the Tag brand in the back pockets of consumers across Canada. The cost to the consumer is generally $2 per ringtone, but in this case, Gillette covers the bill (the company gets a discount for purchasing in bulk.)