NADbank releases the product piece of its 2004 media study

NADbank (Newspaper Audience Databank) has unveiled the product and lifestyle information segment of its 2004 study. Information on the retail shopping habits, product usage, media preference, and lifestyles of Canadians was collected from more than 24,400 adults 18+ in 19 urban markets covering 28 different product categories and 21 different shopping categories ranging from automotive product and services to shopping malls. The product categories covered include alcoholic beverages, automotive ownership and rentals, banking and financial services, business purchase influence, computer hardware and software, cellphones and pagers, CD and DVD purchases, lottery tickets, photography, real estate, restaurants and travel.

Anne Crassweller, NADbank's executive director, says the important aspect of the 2004 database is that users can delve into 19 markets across the country and link daily newspaper readership to a host of local retail shopping and lifestyle behaviours. She says the 2005 survey, which is currently in the field, includes even more product/lifestyle categories than in previous versions of the study. The 2004 NADbank Study released in April involves readership data on 74 Canadian dailies in 52 urban markets and 55 community papers in 29 urban markets.

In other NADbank news, the organization has hired Donald Williams as its new research manager. Williams joins NADbank from Warrilow & Company of Toronto and was with Sprint Canada before that.

The tripartite organization has also announced its 2005 board of directors headed by chair, Sandy Muir, SVP of sales for Sun Media Corporation. The board includes Anne Crassweller, NADbank executive director; and new directors Sunni Boot; president and CEO, ZenithOptimedia Canada; Bruce Claassen, CEO, Genesis Media; Roger Dunbar; VP advertising sales, The Globe and Mail; Jean Durocher, VP marketing and sales, La Presse Ltée.; Caroline Gagnon, VP media director, Marketel; Jean-Claude L'Abbée, editor, Le Journal de Québec; Greg Loewen, VP strategic planning, marketing and new ventures, Toronto Star; Shannon McPeak, VP corporate sales, Osprey Media Group; John Tarantino; VP media director, Cossette Communication Marketing; and Jamie Thomson; president and publisher, The Daily News (Halifax).
By Staff 
May 31, 2005

NADbank (Newspaper Audience Databank) has unveiled the product and lifestyle information segment of its 2004 study. Information on the retail shopping habits, product usage, media preference, and lifestyles of Canadians was collected from more than 24,400 adults 18+ in 19 urban markets covering 28 different product categories and 21 different shopping categories ranging from automotive product and services to shopping malls. The product categories covered include alcoholic beverages, automotive ownership and rentals, banking and financial services, business purchase influence, computer hardware and software, cellphones and pagers, CD and DVD purchases, lottery tickets, photography, real estate, restaurants and travel.

Anne Crassweller, NADbank’s executive director, says the important aspect of the 2004 database is that users can delve into 19 markets across the country and link daily newspaper readership to a host of local retail shopping and lifestyle behaviours. She says the 2005 survey, which is currently in the field, includes even more product/lifestyle categories than in previous versions of the study. The 2004 NADbank Study released in April involves readership data on 74 Canadian dailies in 52 urban markets and 55 community papers in 29 urban markets.

In other NADbank news, the organization has hired Donald Williams as its new research manager. Williams joins NADbank from Warrilow & Company of Toronto and was with Sprint Canada before that.

The tripartite organization has also announced its 2005 board of directors headed by chair, Sandy Muir, SVP of sales for Sun Media Corporation. The board includes Anne Crassweller, NADbank executive director; and new directors Sunni Boot; president and CEO, ZenithOptimedia Canada; Bruce Claassen, CEO, Genesis Media; Roger Dunbar; VP advertising sales, The Globe and Mail; Jean Durocher, VP marketing and sales, La Presse Ltée.; Caroline Gagnon, VP media director, Marketel; Jean-Claude L’Abbée, editor, Le Journal de Québec; Greg Loewen, VP strategic planning, marketing and new ventures, Toronto Star; Shannon McPeak, VP corporate sales, Osprey Media Group; John Tarantino; VP media director, Cossette Communication Marketing; and Jamie Thomson; president and publisher, The Daily News (Halifax).