Vancouver-based New Avenue Media has launched a new program called Billboards without Boundaries, slapping ads on the sides of delivery trucks and cube vans all around mainland Vancouver. ‘We’re targeting mainly local businesses – from restaurants to automotive companies to tourist attractions,’ says Stephen Wilson, president. ‘And because most trucks are independently operated, we’re helping out the little guy by offering up a cut of the ad revenue to drivers.’ New Avenue Media has 30 trucks in its fleet now and with the upcoming Olympics descending upon Vancouver, the company is feeling positive about their mobile ads. Rates range from $650 to $2050. Installation and production costs are extra.
www.newavenue.ca
