In a ‘really important extension’ of its relationship with MasterCard, Montreal’s Marketel has been assigned the credit card purveyor’s national media buying and planning account. Caroline Gagnon, VP media, will be heading up the team working on the business.
Although it’s such early days that no projects are in the works yet, Jane Williams, Marketel’s VP client services, says: ‘This is a very important client for us and we’re very pleased that we’re going to be running the national account.’ She adds that Marketel has been doing a lot of creative work for MasterCard for a number of years, adapting its global campaign for Quebec, ‘so this is a really important extension for us to have the national media buying and planning contract.’ Marketel is a member of McCann Worldgroup, which manages the MasterCard account internationally.
