PunchMuch has music fans scrambling for their mobiles

CHUM TV's PunchMuch channel launched to the delight of many an agile thumb on June 30. The fully-interactive channel boasts to be Canada's first fully automated, all-request music video service. PunchMuch lets music fans request videos, join in on on-screen chats and polling -- all from their mobile phones. The channel is powered by Oslo, Norway-based content provider Mobile Media's ITV technical platform with its ground ops managed by Mobile Media's Canuck partner, Toronto's MyThum Interactive. PunchMuch targets 12 to 24s.
By Staff 
July 5, 2005

CHUM TV’s PunchMuch channel launched to the delight of many an agile thumb on June 30. The fully-interactive channel boasts to be Canada’s first fully automated, all-request music video service. PunchMuch lets music fans request videos, join in on on-screen chats and polling — all from their mobile phones. The channel is powered by Oslo, Norway-based content provider Mobile Media’s ITV technical platform with its ground ops managed by Mobile Media’s Canuck partner, Toronto’s MyThum Interactive. PunchMuch targets 12 to 24s.