Mississauga, Ont.-based Internet telephone company Vonage Canada announced a partnership with Alliance Atlantis yesterday in an effort to promo its Voice over Internet Protocol (VoIP) service. Vonage’s first-ever national TV ad campaign, created by Toronto-based Brandworks, is currently making its rotation on AAC’s Showcase, Life Network and History Television plus 10 more of the network’s specialty channels. The ads will run on the network until Sept. 4.
‘We chose to go after a wider audience versus a narrow one and Alliance Atlantis allows us to communicate against all demos,’ says Joe Parent, VP of marketing and business development for Vonage. The Brandworks spots were recently aired on large broadcast screens during last weekend’s Molson Indy as well as during the CHIN picnic, both in Toronto. Parent says the company is leaving the door open for more promo tie-ins depending on how well the new partnership with Alliance Atlantis works out. OOH, direct mail and retail tie-ins may be in the works, he says.
