Exclaim! magazine will soon be rolling out its Aggressive Tendencies Tour 2005, sponsored by MuchLOUD. The tour, featuring hard-driving bands Converge, Terror, Cursed and Mare, runs from Sept. 24 in Vancouver to Oct. 8 in Quebec City and is a spinoff of the Aggressive Tendencies section of the magazine. Both target those elusive 16-24s – at least 70% male – so the tour is seeking appropriate sponsors in the cellphone and other consumer goods categories.

Aggressive Tendencies will be getting talked up on MuchLOUD, which is both a Saturday night show on MuchMusic and a digital channel. The fun will also feature a contest on the Exclaim! site in which entrants can win CDs of the touring bands, Much stuff and, potentially, prizing from additional sponsors.

Exclaim! runs a series of concert tours throughout the year. Coming in October/November is Four for Fall (modern/indie pop/rock), sponsored by Levi’s.

Christian Hamilton, national account executive of the mag, says the Net and iPods have revolutionized music listening, with young people interested in the gamut of genres now that they can try them out for free or cheap. Hence Exclaim! covers anything with an edge. She says Much is tapping into the mag’s street cred with its tour and contest sponsorship. A full-page, four-colour ad in Exclaim! will run you $3,680 net.