ComBase Market Focus: Reaching light broadcast users with community papers in Prince Albert, Sask.

There are 29,800 adults in the census area (CA) of Prince Albert, Sask.
* 47% of Prince Albert adults say they listen to less than 3.5 hours of radio per week.
* Over half (53%) of these light radio listeners read the local community newspaper (weekend) while 38% say they read the local daily newspaper (weekend).
There are also 11,500 adults in Prince Albert who watch fewer than 9.5 hours of TV per week.
* 62% of these adults report reading the local community newspaper (weekend) while 44% read the local daily newspaper (weekend).

Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
By Staff 
August 4, 2005

There are 29,800 adults in the census area (CA) of Prince Albert, Sask.

* 47% of Prince Albert adults say they listen to less than 3.5 hours of radio per week.

* Over half (53%) of these light radio listeners read the local community newspaper (weekend) while 38% say they read the local daily newspaper (weekend).

There are also 11,500 adults in Prince Albert who watch fewer than 9.5 hours of TV per week.

* 62% of these adults report reading the local community newspaper (weekend) while 44% read the local daily newspaper (weekend).

Source: ComBase 2003-2004 Study

ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.