Toronto’s Buzzworthy Licensing + Entertainment has inked a three-year deal with BBC Worldwide as its merchandising agent for British science fiction series Doctor Who in Canada. ‘We’re looking for promo partners for Doctor Who,’ says managing director at Buzzworthy, Kevin Durkee. ‘These might consist of packaged goods brands, battery companies and food and drink brands.’ He also says that the property would do really well with a wireless partner for things like branded content and ring tone downloads. Durkee estimates that his team will be shopping Doctor Who by the end of September. The show attracts primarily boys 7-14, as well as adult fans and collectors. The second season is set to air on CBC this fall.
