Plans are in the works at CTV’s Web site, CTV.ca, to increase the local news content in the coming months, and to add a dedicated online destination for Toronto International Film Festival coverage (filmfest.ctv.ca). According to a recent report by Virginia-based comScore MediaMetrix, a consultancy firm that tracks consumer behaviour, the site continues to attract a growing number of Canadians. More than 2.86 million unique visitors surfed the news-based Web site in the month of July, according to the report, and traffic to the site has more than tripled in the past two years.