CTV.ca beefing up its content

Plans are in the works at CTV's Web site, CTV.ca, to increase the local news content in the coming months, and to add a dedicated online destination for Toronto International Film Festival coverage (filmfest.ctv.ca). According to a recent report by Virginia-based comScore MediaMetrix, a consultancy firm that tracks consumer behaviour, the site continues to attract a growing number of Canadians. More than 2.86 million unique visitors surfed the news-based Web site in the month of July, according to the report, and traffic to the site has more than tripled in the past two years.

Plans are in the works at CTV’s Web site, CTV.ca, to increase the local news content in the coming months, and to add a dedicated online destination for Toronto International Film Festival coverage (filmfest.ctv.ca). According to a recent report by Virginia-based comScore MediaMetrix, a consultancy firm that tracks consumer behaviour, the site continues to attract a growing number of Canadians. More than 2.86 million unique visitors surfed the news-based Web site in the month of July, according to the report, and traffic to the site has more than tripled in the past two years.