The judging process at the 2006 Cannes Lions Festival is getting a revamp. First, there will be separate press and outdoor juries judging the entries in those categories. The jury president, however, will continue to preside over the film, press and outdoor juries.
The second change is in the Lions Direct competition. There will no longer be any preliminary pre-Cannes ‘judging-at-home’ rounds. According to Terry Savage, executive chair of the festival: ‘Direct marketing is a tactile medium, and it is important that the jury see all entries…in their true format and not digitally.’ An increased jury of 30 plus the jury president will judge all entries in this category in Cannes.
In 2005, more than 11,300 ads competed in the press and outdoor competitions. A record 1,600 ads were entered last year in the direct category. The 53rd International Ad Festival will be held in Cannes, France from June 18-24.
