* 2.9 million Canadians (11%) participate in Internet discussion or chat groups occasionally/frequently.
* 61% are under 24 years old (3 times the national average).
* 64% are single (2.3 times the national average).
* 44% spent more than 6 hours on the Internet on an average week (1.8 times more than the national average).
* Other activities on the Internet:
o Download music/MP3 files (3 times the national average).
o Access radio station Web sites (2.4 times more often).
o View TV via streaming video (2.6 times more often).
o Listen to radio via streaming audio (2.4 times more often).
o Read online magazines (2.3 times more often).
o 2.6 times more likely to visit online dating sites.
* In terms of yesterday’s exposure, the top 3 media for Canadians who participate in Internet discussions/chats occasionally/frequently are: TV (89%), Internet (77%, 1.5 times the national average), and radio (76%).
* News/talk (20%), adult contemporary (15%) and mainstream top 40/CHR (9%) are their favourite radio programming formats.
Source: BBM RTS Canada Fall ’04 / Spring ’04, individuals 12+
