Looks like the retail and entertainment categories are starting their holiday promo push, clocking in at the number one and number two spots respectively for the top categories with the largest variety of TV ads last week. Meanwhile, dethroning last year’s top brand advertiser, P&G, is Sony Pictures, number one this year in the race for the largest variety of TV ads for the first week of November. Check out others topping the charts, and which brands had the most new spots and new advertisers. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV commercials on the Canadian English market for the week of November 4 to November 10, 2005
Top three categories with the most new TV advertisers on the Canadian English market for the first week of November 2005 versus the same time period last year
Top five brands with the largest variety of TV ads on the Canadian English market for the first week of November 2005 versus the same time period last year
| 2004 | 2005 | |
| 1 | Procter & Gamble | Sony Pictures |
| 2 | General Motors | The Brick |
| 3 | The Brick | Procter & Gamble |
| 4 | Wyeth-Ayerst Canada | Alliance Atlantis Vivafilm |
| 5 | Pfizer | Universal Music Group |
