MuchMusic’s fully-automated, all-request channel/show PunchMuch will be added as a programming block on MuchMusic. The show, which bears the same name as the channel, will be available to Much viewers three times a week. PunchMuch on MuchMusic made its debut last night. The show/channel puts the video playlist in viewers’ hands wherein, using mobile phones, viewers can text in to vote for videos to be added on the show’s playlist while participating in live, on-screen SMS chat. PunchMuch airs Monday to Wednesday and on Saturday every week at 6 p.m. Of the interface screen on PunchMuch, Randy Mauskopf, senior manager, creative media solutions, CHUM Specialty says: ‘We’re working on various integration possibilities for brands [and] we’re looking at customized ad opps for advertisers.’
