Toronto-based neighbourhood-centric search engine redCity Search has released a wireless application protocol (WAP) version for its redtoronto.com site. With this new tool, BlackBerry, Palm Treo and other wireless PDA addicts will be able to search for Toronto-only business listings on redtoronto.com and have the option to be connected via phone instantly. ‘We’re expecting a viral response to this by way of word-of-mouth,’ says Lucy Forcina, director of marketing. Forcina says that the redtoronto.com site boasts an average of 1.3 million hits per month and that the company has recently launched a Mississauga search site called – appropriately enough – redmississauga.ca. She adds that redCity Search has plans to expand across North America in 2006. There are more than 100,000 GTA-based businesses currently listed on the site.
