It may be cold outside but the race for radio ratings is as hot as ever according to the new BBM numbers released yesterday.
Toronto: Erin Davis is back and CHFI-FM jumped from 6.4% share to a 9.0% share of hours tuned for A12+, leaving them nipping at the heels of CHUM-FM (which delivered a 9.1% share up from 7.8%) for the number one position in the market. EZRock slipped back just a bit, posting a still substantial 7.9% share of A12+ and a 12.5% share for F25-54. CHUM-FM held onto the number one position for F25-54 with a 16.8% share (up from 15.9%). Q107 retained the #1 spot for males 25-54, posting a 13.5% share, up from a 10.8% share last time out. The Edge remained number one with M18-34, delivering a 14.9% share (up from 14.4%).
Vancouver: CKNW extended their lead, remaining number one with a 14.8% share of A12+ (up from 12.1%). 103.5 QM-FM retained the top F25-54 spot with a 14.5% share (down from 15.5%). Gold for M25-54 goes to 96.9 JACK-FM with a 12.8% share followed closely by Rock 101 at 12.2%. The FOX stays on top with M18-34, delivering a 17.9% share of hours tuned for that demo.
Winnipeg: CJOB is cruising, bumping up its lead with a 20.4% share (up from 17.2% share) of hours tuned for A12+. 92 CITI-FM reclaims its number one spot with M25-54, posting with a 15.6% share (up from 13.7%) of hrs. tuned. The F25-54 race goes to Q 94-FM with a 13.1% share (up from 8.2%).
Montreal: 105.7 Rythme FM fell back a bit, but still leads the way with 10.1% (down from 12.1%) share of hours tuned (A12+) in addition to remaining numero uno with F25-54, delivering an imposing 16.3% share (down from 19.7%). Energie 94.3 takes top spot with M25-54, posting a 16.6% share of hours tuned.
Calgary: Country 105 climbed back on top for A12+ with a 13.7% (up from 13.3%) share of hours tuned. It was a very tight race for F25-54 lead by Country 105 with an 18.7% share, followed closely by Lite 96 (18.1% up from 12.7) and 96.9 JACK-FM (17.7%) M25-54 is also a close race with CJAY 92 at 14.9% (down from 16.4%) followed by JACK-FM 14.7% down from 16.6%).
Edmonton: CHED leads the way, bouncing back to a 12.0% share of A12+, up from 10.4% last time out. EZRock tops the list for F25-54 with a 17.7% share (up from 17.3%) and 97.3 K-Rock is tops with M25-54, delivering a 17.6% share (down from18.8%).
Ottawa-Hull: CHEZ 106 jumps up to the number one position with a 10.3% share of hours tuned for A12+. CHEZ 106 also leads the way with M25-54, delivering 15.1% share of hours tuned. For F25-54, Rock Détente 94.9 Gatineau is on top with a15.1% share (up from 13.4%).
Please click the links below for an overview of share figures by city as taken from the Survey Four 2005 BBM report.
David Bray is SVP of Hennessy & Bray Communications.
