In the top three categories with the most new TV advertisers in the Canadian English market for Dec. 2 – 8 versus the same period last year, entertainment took a tumble from 27% in 2004 to 19% this year. For the top five brands with the largest variety of TV ads, the picture was completely different this year over last. In 2005 the top five spots were held (1 to 5) by Procter & Gamble, Bell Globemedia, Wyeth-Ayerst Canada, General Motors and Kimberly-Clark while in 2004, The Brick, Warner Bros Pictures, Sony Pictures, Dream Works Pictures and Sears held those slots. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV ads on the Canadian English market for the period of November 25-December 1
Top three categories with the most new TV advertisers on the Canadian English market for the period of November 25-December 1, 2005 versus the same time period last year
Top five brands with the largest variety of TV ads on the Canadian English market for the period of November 25-December 5, 2005 versus the same time period last year
| 2004 | 2005 | |
| 1 | The Brick | Procter & Gamble |
| 2 | Warner Bros Pictures | Bell Globemedia |
| 3 | Sony Pictures | Wyeth-Ayerst Canada |
| 4 | Dream Works Pictures | General Motors |
| 5 | Sears | Kimberly-Clark |
