Canadian Media Research (CMRI)’s annual TV Quality (TVQ) Survey released its findings late last week and it seems Canucks are quite happy with TV as a medium. This year’s TVQ found that TV remains the primary source for news (+50%). For the first time in the history of the survey, however, the Internet was named by almost 1 in 10 surveyed. Other findings include:
· News, especially local news, national news and weather top all program categories that people say they are most interested in;
· CTV lead all channels in terms of viewer satisfaction; some 36% said they were ‘very’ satisfied with CTV. This is the first time a conventional channel has finished first in terms of viewer satisfaction. Other channels with high viewer satisfaction scores were Global, The Weather Network, Discovery and HGTV;
· CBC was viewed as having the best national news, while CTV was considered a leader in terms of local news; CTV has taken over the leadership position from CBC as being the most trusted source for news;
· Similar to last year, Discovery lead as the net those surveyed believed provided the best science and nature programming; A&E is reported to have the best documentary programming; The Weather Network was chosen by a large majority as having the best weather forecasts; CBC was chosen as the best network for Canadian programming;
· Interest in an instant playback feature, i.e., a digital PVR, has doubled in the past four years.
The TVQ Survey sampled more than 1600 English-speaking Canucks, aged 18+ in October-November 2005.
