Coinciding with the end of the Christmas/Boxing day boom, retail fell to second place behind entertainment for the largest variety of TV commercials during the week of December 30-January 5. Third and fourth places were nabbed by public service and food, respectively. In a comparison between Dec. 30-Jan 5 (last week) and the same time period a year ago, last year’s data showed restaurants stealing a third of the market (at number one, with 33% last year). This year’s stats show differently: public service stole the number one category spot at 17%. Election propaganda, anyone? Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV commercials on the Canadian English market for the period of December 30 to January 05, 2006.
Top three categories with the most new TV advertisers on the Canadian English market for the period of December 30-January 05, 2006 versus the same time period last year.
Top five brands with the largest variety of TV ads on the Canadian English market for the period of December 30-January 05, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Warner Bros Pictures | Wyeth-Ayerst Canada |
| 3 | Sony Pictures | Bell Globemedia |
| 4 | GlaxoSmithKline | Sony Pictures |
| 5 | The Brick | The Brick |
