Not much change from last week when entertainment (at 13.5%) took the top spot as the category with the largest variety of TV ads on rotation for the week of Jan. 6-12. In second place was retail (at 10.1%) and nabbing bronze was food (at 8.9%). In a year-to-year comparison of categories with the most new TV ads, the same time period in 2005 is markedly different from this year, with the entertainment category (at 43%) taking the lion’s share of the market. In 2006, however, the number one spot is shared by four categories – drug products, entertainment, public service and retail are all tied at 13%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV commercials on the Canadian English market for the period of Jan. 6-12
Top three categories with the most new TV advertisers on the Canadian English market for the period of Jan. 6-12, 2006 versus the same time period last year
Top five brands with the largest variety of TV ads on the Canadian English market for the period of Jan. 6 -12, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Wyeth-Ayerst Canada | Wyeth-Ayerst Canada |
| 3 | General Motors | Alliance Atlantis Vivafilm |
| 4 | The Brick | Sony Pictures |
| 5 | L’Oreal Consumer Products | L’Oreal Consumer Products |
