The Comedy Net relaunched its website, thecomedynetwork.ca, late last week and the results thus far are anything but a gas. According to communications manager Margaret Sirotich, the site has registered more than 2000 members in the last four days. The just-signed members, known on thecomedynetwork.ca as ‘First Class J.E.R.K.s,’ will receive contest alerts and be eligible for free swag. The new CRM effort aims to ‘determine our core audience and understand who the viewer is, while increasing interactivity,’ says Sirotich. The new site also boasts ‘Time Wasters,’ an area for blogs, videos and games. There’s content online that can’t be found anywhere else,’ she adds, citing six Canadian comedy shorts downloadable only from the site. Sirotich also says: ‘At present, we have sponsorship opportunities for on-line contests. Future marketing opportunities are in development.’
