Toronto-based Rogers Publishing has appointed Shelley Middlebrook publisher of its new magazine, Hello! Canada, scheduled to launch this August. Middlebrook comes to the post from the CBC where she was senior manager, national sales for English Television. Before that she was EVP/group publisher at Media in Canada‘s parent co Brunico Communications. Hello! Canada is a spin-off of the upscale Spanish magazine Hola! and will cover national and international celebrities as well as fashion, décor, food and travel.
