Kit Kat clock takes on program attributes in CanWest/Nestlé co-promo

The Kit Kat Clock campaign is reminding Global viewers to take a break. The promo, a joint partnership between Nestlé Canada and CanWest MediaWorks, features a Kit Kat-branded animated clock customized to match the program slot. The clock will make its 15-second appearance during Survivor, The Apprentice, The Simpsons and Saturday Night Live. During Survivor, the Kit Kat Clock will bear a torch-like face similar to the torches used on the show. The timepiece made its debut last week after its test spot during the Super Bowl, says net spokesperson Katherine Raso. The campaign runs until the end of April. The deal was done by Zenith Optimedia.