OgilvyOne Worldwide has launched a new global, digital and direct media network in Neo@Ogilvy. The unit, helmed in Canada by Carolyn Convey, director of digital media, will manage digital media investment for Canadian clients such as Research in Motion and globally, for clients including American Express, Cisco, IBM, and Lenovo. Neo@Ogilvy further covers digital advertising, direct mail and e-mail lists, search marketing and blogs. The new digital arm will fall under the leadership of global CEO Nasreen Madhany.
