Sunday, March 12 saw the launch of two new HD channels on Bell ExpressVu. Treasure HD showcases ‘cool people and cool stuff,’ says John Panekkar, COO of Toronto-based specialty broadcaster High Fidelity HDTV. The channel, available on channel 809, follows enthusiasts who collect items from the eclectic to the commercial. Programs include Magnificent Obsessions, a half-hour series of folks passionate about eclectic collections – from spheres to slot machines. As well, the hour-long, mystery-themed series, Extreme Treasures seeks to prove the authenticity of various objets d’art. OasisHD (on channel 810) explores the natural beauty of the world via landscape- and nature-based programs. And while OasisHD is commercial free, Panekkar says sponsorship of programs or segments is possible.
He adds: ‘Both channels target males and females 25-54, but will likely skew older. These are upper-income, early adopter types. The response so far has been great.’
