Youth rag Vice‘s Web site at viceland.com now offers new, exclusive content updated daily. A worldwide Vice staff blog, slated to launch in the next week, will be updated daily. The site’s popular ‘Dos and Don’t’s’ feature will also be uploaded with new content each day. This is all part of a strategy to get folks online and interacting with the brand, says Erik Lavoie, associate publisher. New, exclusive content on the site is a means to extend Vice beyond its print property, while earning viceland.com its own identity. Lavoie says Vice is open to speaking with brands around sponsorship opportunities on the site. ‘As long as the overlay makes sense for the brand,’ he says. Viceland.com‘s Canada page gets 53,000 uniques and 180,000 page views per month according to the company’s stats.
