Fresh Events launches mobile video truck

Thornhill, ON-based OOH company Fresh Events is launching Mobile Video Signs (MVS) media in Canada. Picture a truck with digital video screens, providing nearly 100 square feet of ad space at 6'x8' per panel. Now picture the video screens with the technology to play full streaming video and audio. In Florida, the MVS vehicle has touted products from brands such as Adidas, Foot Locker and Fuji. 'They've been very receptive in the U.S. because it's digital and it's mobile,' says Phil Elmaleh, managing partner at Fresh Events. Elmaleh adds that the company has plans to circulate the truck around the GTA in April and in the summer, they'll be launching their After Dark program. 'We'll be hitting the entertainment district, targeting the 18-34 demo and going after the beverage and lifestyle brands,' he says. The truck holds 10 ad faces, and campaigns cost between $1300-1500 per day for two spots to a max of $4500 for all ad faces. MVS is able to play digital video content without much modification, saving on production costs for potential advertisers.
http://www.freshevents.ca
By Staff 
March 23, 2006

Thornhill, ON-based OOH company Fresh Events is launching Mobile Video Signs (MVS) media in Canada. Picture a truck with digital video screens, providing nearly 100 square feet of ad space at 6’x8′ per panel. Now picture the video screens with the technology to play full streaming video and audio. In Florida, the MVS vehicle has touted products from brands such as Adidas, Foot Locker and Fuji. ‘They’ve been very receptive in the U.S. because it’s digital and it’s mobile,’ says Phil Elmaleh, managing partner at Fresh Events. Elmaleh adds that the company has plans to circulate the truck around the GTA in April and in the summer, they’ll be launching their After Dark program. ‘We’ll be hitting the entertainment district, targeting the 18-34 demo and going after the beverage and lifestyle brands,’ he says. The truck holds 10 ad faces, and campaigns cost between $1300-1500 per day for two spots to a max of $4500 for all ad faces. MVS is able to play digital video content without much modification, saving on production costs for potential advertisers.

http://www.freshevents.ca