Seems Canucks really want to be heard – from recommending favourite restaurants to sharing photos. Especially online. In prepping for its March launch of Yahoo! Canada 360, a social networking site with blogs, photo sharing and avatars, Yahoo! commissioned Leger Marketing to conduct a national poll. Key findings include:
* 97% of Canadians use the Internet to communicate with friends; 78% do it several times a week, and 48% do it daily.
* 38% visiting a blog site at least once a week.
* Nearly half (at 46%) personalize the Internet or participate in an online community (44%).
* 41% of Canadian Internet users contribute a comment or write an online review at least once a week, and 18% do it several times per week, with 10% who do it daily.
* 71% of Canadian Internet users share views and information with others at least once a week; 38% do it several times per week and 19% do it daily.
The survey polled more than 1000 households with Internet access across Canada.
