Following the lead of our neighbours to the south, Corus will be offering downloads of shows under its Treehouse brand – and has plans to do the same for its W, CMT and YTV brands as well. TreehouseDirect.com, a virtual storefront for families and caregivers to purchase single episodes, bundles or full seasons of preschool-demo shows, is slated to go live late this summer. Shows on offer will include Max & Ruby, Babar and Miss Spider among others. Net spokesperson Amanda Burgess says Corus is considering sponsorship for the content downloads. She adds that Treehouse Direct will be promoted on the home page of the Treehousetv.com site, in addition to on-air billboards, via e-newsletters and online promos. Corus has plans to diversify its online store with music, games and consumer products in the near future.
