Corus is getting in the digital signage game. The new division is expected to go after retail and corporate clients creating content for their digital networks, says Paul Bzeta, manager of production and digital signage and head of the new 10-person division. The digital signage content will be created around W and CMT programming. Bzeta explains: ‘If a major advertiser wanted to do a campaign for the fall for TV, we can extend this to include digital signage in-store. We would created sponsored content on W to keep the messaging consistent [across TV and digital signage platforms].’ He adds that the group is also able to work with retailers to create content specific to their network. No deals have yet been inked.
