Grand EFFIE goes to O & M Chicago for Dove campaign

Ogilvy & Mather Chicago walked away with the Grand EFFIE last night at the 38th Annual EFFIE Awards ceremony in New York. The ad shop was lauded for its work on Unilever's 'Campaign for Real Beauty' for Dove. The sole Canuck win - a bronze in Household Supplies/Services - went to Leo Burnett Canada and Arc Worldwide for P & G's Gain brand ('Strange but True' effort). The EFFIES recognize achievement in marketing communications by way of effectiveness.

Meanwhile, media strategy category winners include: Leo Burnett Detroit, GM Planworks and Vigilante for Pontiac GMC's G6 Launch campaign (gold); McKinney for Audi's 'The Art of the Heist' campaign (silver); Leo Burnett Detroit, GM Planworks and Arc Worldwide Chicago for their Cadillac (GM) 'Under Five' campaign (bronze).
By Staff 
June 8, 2006

Ogilvy & Mather Chicago walked away with the Grand EFFIE last night at the 38th Annual EFFIE Awards ceremony in New York. The ad shop was lauded for its work on Unilever’s ‘Campaign for Real Beauty’ for Dove. The sole Canuck win – a bronze in Household Supplies/Services – went to Leo Burnett Canada and Arc Worldwide for P & G’s Gain brand (‘Strange but True’) effort. The EFFIES recognize achievement in marketing communications by way of effectiveness.

Meanwhile, media strategy category winners include: Leo Burnett Detroit, GM Planworks and Vigilante for Pontiac GMC’s G6 Launch campaign (gold); McKinney for Audi’s ‘The Art of the Heist’ campaign (silver); Leo Burnett Detroit, GM Planworks and Arc Worldwide Chicago for their Cadillac (GM) ‘Under Five’ campaign (bronze).