Notes from the media landscape: Cover Girl gets between the sheets in teen novel product placement

Cover Girl will be appearing in a teen novel publishing in September. A sentence in the book will mention the brand's Lipslicks line. A lipstick colour, even. In the no-money product placement deal, Cover Girl's parent, Procter & Gamble, will promote the novel entitled Cathy's Book: If Found Call (650) 266-8233 on its beinggirl.com site for young gals.

Cover Girl will be appearing in a teen novel publishing in September. A sentence in the book will mention the brand’s Lipslicks line. A lipstick colour, even. In the no-money product placement deal, Cover Girl’s parent, Procter & Gamble, will promote the novel entitled Cathy’s Book: If Found Call (650) 266-8233 on its beinggirl.com site for young gals.