Vintage Hotels rolled out its new wine country tourism campaign last Friday throughout Toronto. Helped by Dentsu Canada, the VH team invaded the downtown core clad in Vintage Hotel robes, covered from knee-to-toe in freshly stomped grape juice as part of an awareness campaign. The campaign, which includes magazine, OOH, direct mail and POP advertises the new special rates for the company’s three Niagara-on-the-Lake hotels and its affiliation with Toyota and Canada Tourism’s ‘Get Going Canada’.
Vintage Hotels (formerly Vintage Inns Collection) also recently unveiled its new branding and marketing strategy. The three hotels under the Vintage Hotels umbrella, The Prince Of Wales, The Pillar & Post, and Queen’s Landing all have new logos to better embody the company’s new mission statement, ‘exceptional individuals delivering exceptional experiences.’
