As the Aboriginal Peoples Television Network (APTN) released its fall schedule this week, it also boasted a couple of coups: being named host broadcaster of the 2007 Canada Winter Games, and adding ‘coast to coast to coast’ streaming of its three daily newscasts. Total visits to the net’s website had already topped 500,000 before live streaming news was added in June.

One-third more high-profile movies will air in the coming season than last year, delivering on average 43,000 adults 18+ and 21,000 adults 25-54. ‘By the way,’ points out Mike Peterkin, APTN’s DR sales and business development, ‘the average age of Aboriginal Peoples is 25 compared to 38 for other Canadians.’

In addition to Aboriginal- and English-language programming, APTN airs 20-plus hours of French programming for children.

‘As APTN continues to experiment with new technologies,’ says network CEO Jean LaRose, ‘we are finding innovative methods to ensure we remain the primary source of information and entertainment for Aboriginal Peoples in Canada and an alternative voice for all Canadians.’

With more than 50% of its programming now exclusive to its network, APTN is growing more attractive as a potential marketing venue, says Aimee Powell, APTN’s newly appointed sales manager. ‘According to BBM and AC Nielsen, the two million Aboriginal people who live in Canada and watch APTN are not part of the network sampling frame. So when you book APTN, the Aboriginal audience is your bonus at the time of purchase.’

www.aptn.ca