Aimed at providing advertisers, agencies and publishers with up-to-date information on the readership of major Canadian medical publications, the Print Measurement Bureau’s annual Medical Media Study (MMS 2006) was released this week. PMB used a national random sample of 3,000 physicians and examined more than 30 medical publications directed to GP’s and physicians in several medical specialties. For the first time, the publications include National Review of Medicine and Magazine Santé inc.
The complete study, which achieves an exceptionally high level response rate of over 45% among Canadian physicians, is available to PMB members.
www.pmb.ca
