According to the first comprehensive national survey of podcasting in Canada, the baby boom generation is taking to podcasting at almost double the rate of users under 24. Prepared by Sequentia Communications and Caprica Interactive Marketing and released yesterday, the survey found that the term ‘podcast’ was familiar to fully 77% of those surveyed, and 67% said they were interested in downloading one.
‘Podcasting is moving away from early adopters and into the mainstream, and is no longer synonymous with young, tech-savvy men,’ says Sequentia president Jen Evans. Adds Caprica president Leesa Barnes: ‘Although Canadians rely on other sources of information, podcasts are quickly becoming integrated into their daily consumption of news and entertainment. This survey also shows that Canadians will become impatient with podcasts that fall below their standards. Content is indeed king and this old adage holds true to podcasts as well.’
The top 5 podcasts among those surveyed include TWIT/This Week in Technology (Canada), The Ricky Gervais Show (U.K.), Quirks and Quarks (Canada), Lost (U.S.) and CommandN (Canada). The report is downloadable from www.canadianpodcastlistenerssurvey.ca.
