Toronto-based Wild on Media has become the Canadian sales agent for E.B. Games, a leading worldwide gaming retailer. The deal covers 261 retail stores across Canada and includes video gaming on in-store screens and other promotional opportunities such as sampling, couponing and bag printing. E.B. Games cites 66 million customer visits annually, 62% males 18-34.
Well known for its giant skymurals, Wild on Media recently concluded an ambitious project to promote the release of Superman Returns, for which helicopters towed 8,500 sq-ft banners over Montreal, Toronto, Vancouver and Calgary during major festivals including Canada Day, the Toronto Grand Prix and the Calgary Stampede.
wildonmedia.com
