The Association des agences du publicité du Québec (Association of Quebec Advertising Agencies) has appointed Sylvain Morissette president and CEO. He succeeds Yves St-Amand, who died in May. Formerly national director of corporate communications and public relations for Rona, Morissette was previously senior account director with Concordia Communication in Montreal (formerly BLSV) and held various positions with the Quebec Liquor Board.
Founded in 1988, the AAPQ has a membership of more than 40 agencies, which generate almost 80% of advertising revenues in Quebec.
