YTV forks up integrated ad opps

Starting on Labour Day, young viewers will be encouraged by Kraft Dinner and YTV to watch for an animated fork indicating new programming and prompting them to enter the YTV.com microsite for chances to win prizes. This 'KD Fork it Over' initiative is a good example of the integrated opportunities YTV will be offering marketers this season, says Tim Cormick, Corus Entertainment's VP, client marketing. 'Every solution involves a unique combination of the advertiser's brand equity - including YTV programming properties, YTV hosted interstitials, the growing influence of YTV.com, and other YTV assets such as Whoa! magazine, YTV's Weird on Wheels, and the creative and production capabilities of our dedicated client marketing team.'

Advertisers may align themselves with YTV's hosted programming blocks: 'The Zone' after school; the Sunday night family movie block, 'ZAPX'; and a new Saturday morning block. These blocks, says Cormick, 'are fully integrated with customized broadcast, online, in-store and on-pack campaigns. YTV is also capable of customizing our programming schedule to fit a big idea' - as happened when the net created a line-up of animated episodes featuring cars to coincide with the recent release of Disney/Pixar's Cars.

YTV's new season of kids programming is as follows: beginning September 9 at 7 a.m., Saturday-morning comedies include the new series Viva Piñata, The Far Out Adventures of Team Galaxy and Shuriken School as well as the returning Captain Flamingo, SpongeBob SquarePants, The Fairly OddParents and Danny Phantom. Arriving as well are six new original Canadian productions: Erky Perky, Nelvana's Ruby Gloom, Game Gurus, Weird Years, and Nelvana's Grossology, also airing on Discovery Kids.

Along with Weird Years, two new acquisitions to the after-dinner schedule are Malcolm in the Middle and Nickelodeon's Fatherhood, based on Bill Cosby's book chronicling the challenges of family life. Robotboy, is being added to the after-school block. In addition to a raft of family movies, YTV will air new episodes of 16 returning series, including Avatar, Being Ian, Catscratch, Drake & Josh, Prank Patrol, The X's and Unfabulous.
By Staff 
August 31, 2006

Starting on Labour Day, young viewers will be encouraged by Kraft Dinner and YTV to watch for an animated fork indicating new programming and prompting them to enter the YTV.com microsite for chances to win prizes. This ‘KD Fork it Over’ initiative is a good example of the integrated opportunities YTV will be offering marketers this season, says Tim Cormick, Corus Entertainment’s VP, client marketing. ‘Every solution involves a unique combination of the advertiser’s brand equity – including YTV programming properties, YTV hosted interstitials, the growing influence of YTV.com, and other YTV assets such as Whoa! magazine, YTV’s Weird on Wheels, and the creative and production capabilities of our dedicated client marketing team.’

Advertisers may align themselves with YTV’s hosted programming blocks: ‘The Zone’ after school; the Sunday night family movie block, ‘ZAPX’; and a new Saturday morning block. These blocks, says Cormick, ‘are fully integrated with customized broadcast, online, in-store and on-pack campaigns. YTV is also capable of customizing our programming schedule to fit a big idea’ – as happened when the net created a line-up of animated episodes featuring cars to coincide with the recent release of Disney/Pixar’s Cars.

YTV’s new season of kids programming is as follows: beginning September 9 at 7 a.m., Saturday-morning comedies include the new series Viva Piñata, The Far Out Adventures of Team Galaxy and Shuriken School as well as the returning Captain Flamingo, SpongeBob SquarePants, The Fairly OddParents and Danny Phantom. Arriving as well are six new original Canadian productions: Erky Perky, Nelvana’s Ruby Gloom, Game Gurus, Weird Years, and Nelvana’s Grossology, also airing on Discovery Kids.

Along with Weird Years, two new acquisitions to the after-dinner schedule are Malcolm in the Middle and Nickelodeon’s Fatherhood, based on Bill Cosby’s book chronicling the challenges of family life. Robotboy, is being added to the after-school block. In addition to a raft of family movies, YTV will air new episodes of 16 returning series, including Avatar, Being Ian, Catscratch, Drake & Josh, Prank Patrol, The X’s and Unfabulous.