Volatility galore – Eloda ad analysis Oct. 27-Nov. 2, 2006

P&G and GM stood pat in the top two spots. But General Mills, Hasbro, Kraft and Rogers dropped off the list, and Alliance Atlantis Vivafilm, GlaxoSmithKline and Ontario Lottery and Gaming reappeared after absences.

All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out who’s topping the charts and which brands had the most new spots.

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of October 27 to November 02, 2006 versus the same time period last year.

2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 Wyeth-Ayerst Canada L’Oreal Consumer Products
4 Universal Pictures Toyota
5 Kellogg The Brick
6 Toyota Ontario Lottery and Gaming
7 The Brick Government of Canada
8 Warner Bros Pictures Walt Disney Pictures
9 Daimler Chrysler Wyeth-Ayerst Canada
10 Universal Music Group Mattel
11 CanWest Global Communications Alliance Atlantis Vivafilm
12 Nissan Pfizer
13 Unilever Sobeys
14 Walt Disney Pictures Kellogg
15 Paramount Pictures Daimler Chrysler

Top 3 categories with the most new TV advertisers on the Canadian English market for period of October 27 to November 02, 2006 versus the same period last year.

Top Categories Chart

Top Categories Chart