In a media exchange partnership with Deep Sky – Corus Radio’s national marketing and programming arm – content from the VerveGirl daily news and information service will be programmed on BoomBoxBaby.ca, whose target demo is the 12-17 crowd. In return, BoomBoxBaby will be featured in the magazines published by Toronto-based Youth Culture Group and distributed to over 2,260 schools across Canada. These include Vervegirl (for teen girls, in both French and English), B-Zone (for children in grades 4-8, in English only), and Fuel (for teens, in both languages).
Weekly reports and sound-bites from the six-year-old VerveGirl service will be voiced and aired along with daily music tips and jokes from B-Zone readers. As well, VerveGirl Daily will deliver local information each week day to the in-boxes of listeners who sign up for the permission-based blast – giving them snapshots on movies, entertainment, health and wellness, beauty and fashion.
