CARF OOH Workshop
December 5, 2006
Toronto
The Canadian Advertising Research Foundation’s half-day workshop will explore what’s new in OOH research and whether the medium is a key tool for targeting consumers. Speakers include: Rosanne Caron, president, Out-of-Home Marketing Association of Canada; Cathy Collier, VP/media director; Cossette Media; Pete Doe, VP analytics and modeling, Nielsen Media Research U.S.; Mary Falbo, VP business development, Pattison Outdoor; and Hellen Thompson, GM, Canadian Outdoor Measurement Bureau.
