All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out who’s topping the charts and which brands had the most new spots.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of November 24-30, 2006 versus the same time period last year.
2005 | 2006 | |
1 | Procter & Gamble | Procter & Gamble |
2 | General Motors | The Brick |
3 | The Brick | General Motors |
4 | Wyeth-Ayerst Canada | L’Oreal Consumer Products |
5 | Kraft | Wyeth-Ayerst Canada |
6 | Kimberly Clark | Effem Foods |
7 | Daimler Chrysler | Sobeys |
8 | CanWest Global Communications | Kraft |
9 | Ontario Lottery and Gaming | Pfizer |
10 | Mattel | GlaxoSmithKline |
11 | Novartis Consumer Health Canada | Government of Ontario |
12 | Bell Globemedia | Kellogg |
13 | Unilever | General Mills |
14 | Leon’s | Reckitt Benckiser |
15 | Circuit City | Campbell Soup |
Advertiser with the most new TV commercial for the top 3 category on the Canadian English market for period of November 24 to November 30, 2006.
Top Category | Top Advertiser by category | |
1 | Retail | The Brick |
Future Shop | ||
Sears | ||
2 | Lotteries | Canadian Cancer Society |
Ontario Lottery and Gaming | ||
Atlantic Lottery Corporation | ||
3 | Restaurants | Darden Restaurants |
McDonald’s | ||
Tim Hortons |