Amp’d Mobile took the US youth market by storm when it launched a little over a year ago, combining phone and text communications with a myriad of customizable options for downloadable music, live events, 3D mobile games, sporting events and coverage, music videos. The brand’s launch in Canada, expected in March, is already promising to be a platform to watch for marketers seeking mobile sponsorship opportunities. TAXI II is the brand’s AOR in Canada, and they’ve been working on the launch since formally announcing the partnership in August 2006. Amp’d Mobile Canada has an exclusive sales and distribution agreement with Telus. LA-based mPRm is the brand’s AOR for public relations efforts in Canada.
Yesterday, MuchMusic announced a two-year deal with Amp’d Mobile. Marketing opportunities, related to the partnerhip, are in the works. Starting in March, the CHUM station will provide VOD and live video streaming from the MuchMusic, MuchVibe and MuchRetro channels, along with looped performances from shows like Intimate & Interactive and Live@Much. The hook-up fits nicely with the Amp’d brand’s target market: youth, young professionals and early adopters. South of the border, the company has strategic alliances with MTV and Universal Music Group.
