During this Sunday’s Super Bowl broadcast, AOL.ca will air marketers’ biggest, baddest commercials of the year online for the benefit of Canadians who otherwise would not be able to view them during CTV’s simulcast of the game.
This the fifth consecutive year the Toronto-based company has done so. The difference this time around, AOL.ca spokeswoman Becky Bolt tells MiC, is that, for the first time, Canucks will get to vote for their favourite ads – as 424,000 viewers did for last year’s game (naming Budweiser’s ‘Streaker’ the top spot of ’06). AOL.ca will archive all the ads for viewing during the following two weeks.
Although she declined to name names, Bolt says domestic marketers are enthusiastic about running banner ads on AOL.ca during the game, ‘because we’re giving Canadians the entire Super Bowl experience (including) all the blog conversations about the ads, uploaded chili recipes and everything else that typically goes on.’ As of press time today, inventory was still available for banner ads.
