Although daily newspapers snagged the most ad bucks from the utilities sector last year, TV spending was barely a heartbeat behind.
Total National Media Spend – Q1 2006 – Utilities
| Q1 2003 | Q1 2004 | Q1 2005 | Q1 2006 | |
| Total | $2,594, 264 | 3,338,431 | 6,366,330 | 8,385,841 |
National Q1 2006 Total Spend by Medium
2006
| Dailies | $3,731,166 | (44.5%) |
| Magazines: | $208,988 | (2.5%) |
| Out of Home: | $85,125 | (1.0%) |
| Radio: | $647,139 | (7.7%) |
| Total TV: | $3,713,423 | (44.3%) |
National Q1 2006 – Top 5 Spenders – Utilities
1) Powerwise – Powerwise Energy Program – (Hydro & power)
2) Quebec Government – Quebec Hydro – (Hydro & power)
3) City of Calgary – Enmax – (Hydro & power)
4) Noverco Inc. – Gaz Metro Natural Gas – (Natural gas)
5) Centrica PLC – Direct Energy Natural Gas – (Natural gas)
The preceding data is from the Nielsen Media Research, AdExpenditures. For more information, please contact Anita Boyle Evans, Anita.Boyleevans@nielsen.com .
All data courtesy of Nielsen Media Research.
