Genesis Media adds 16 staffers

In the past 24 months, Genesis Media has won over dozens of new accounts - Delmonte Foods, Indigo & Chapters, Mr. Lube, Sirius Satellite Radio, and Altamira, to name a few. Growth demands people, and the Canadian-owned independent has staffed up.

In Toronto, Steve Gimza is the new media manager at the Toronto offices responsible for Sirius Satellite Radio, one of the agency’s recent wins. Recent additions to Genesis’ direct and digital groups include Jennifer Yang, senior media planner, and Shannon Pitt, media co-coordinator. Crystal Rivers and Amanda Ciardulla have joined the ROIMedia Solutions group, a specialized company owned by Genesis that specializes in geo-marketing, software and database management, spatial analytics, insert optimization and performance measurement.

In Vancouver, Colleen Ward is now heading Genesis West’s media manager. The planning and buying groups have added Lauren Weidel, Loni Ingram, Amanda Betts and Nashila Bhimji. Genesis Media administration and finance groups have added Mary Unrua as controller, as well as Maria Santos, Sky Wu, Dara Yan and Marta Stefanska. Ashley Courtis is Genesis’ marketing communication specialist.